The Brand & Lifestyle Licensing Awards 2026 (B&LLAs ) will see two new categories join the line-up – Best Brand Licensed Paper Products & Publishing Range, and Best Brand Licensed Retail Marketing Initiative
The Best Brand Licensed Paper Products & Publishing Range category is open to all brand licensed paper products and publishing including greeting cards, stationery, calendars, diaries, gift wrap, non-children’s books and magazines, partworks and sticker albums.
The Best Brand Licensed Retail Marketing Initiative category will recognise the most creative and effective marketing campaign run in a UK retailer or pop-up to support a licensed brand (non-character and entertainment) or range of licensed products or individual product.
The B&LLAs, which are now open for entries, return in 2026, with a glittering 10th anniversary event. Taking place on Thursday April 23 2026 at the Royal Lancaster London, the B&LLAs gives the brand and lifestyle licensing and retail sector an opportunity to be recognised and rewarded separately to the massive character and entertainment licensing sector, which is covered by The Licensing Awards (held in September).
The B&LLAs 2026 will look to reward brand and lifestyle licensing activity that has taken place in the UK between January 1 2025 and December 31 2025, across product, retail and property categories.
The deadline for nominations and entries across all categories is Friday February 27 2026. See www.brandlicensingawards.com/enter
