Toasted Crumpet, the British lifestyle and gift brand, celebrates its 10th anniversary this year, marking a decade of thoughtful design, creativity and British craftsmanship
Founded in 2016 by artist and designer Jo Clarke, Toasted Crumpet began as a small creative studio inspired by the British countryside. Ten years on, the brand is known for its joyful, beautifully considered designs across award-winning greeting cards, beauty, home fragrance, stationery and homeware lines, now stocked in more than 2,000 leading retailers and independent stores across the UK and worldwide.
“It’s been an incredible journey,” said Jo Clarke, founder and creative director. “What started as sketches at my kitchen table for my children has grown into something far bigger than I ever imagined. We’re so grateful to everyone who has shared in our love of nature, colour and creativity over the past decade.”
To mark the anniversary, Toasted Crumpet has launched a new sister brand, Floh – a fresh, trend-led take on its botanical style, celebrating contemporary design and playful colour while keeping the same dedication to quality and detail.
“Floh feels like an exciting evolution for us – beautifully designed, mindfully-made products that add a little joy to everyday life,” added Jo.
Female-led and committed to sustainability and British manufacturing, Toasted Crumpet produces all of its products in the UK and works closely with specialist suppliers to ensure every piece reflects its values.
As Toasted Crumpet looks ahead to the next decade, Jo says its mission remains the same: to bring beauty and joy to everyday moments through nature, creativity and connection.
