Hall 4 Stand F31
Belly Button Designs may have expanded into giftware, but stand visitors will still find plenty of new ranges and designs in its greeting card offering
The Belly Button Designs team is so excited for 2025!
With 30 years of designing greeting cards under their belt and many years exhibiting at Spring Fair they are back doing what they do best – bringing newness to retailers.
While the company has expanded into giftware at this year’s Spring Fair, greeting cards are not being left behind, with the launch of new ranges and new designs in the best-selling Elle collection.
Rachel Hare, business owner/founder and creative director, started the business back in 1994 with help from the Prince’s Trust and still works very closely on design. She is keen to emphasise that the company is very much still at the forefront in cards.
‘’We thrive on newness and reinvention,’’ says Rachel, ‘’but we recognise that some of our long-standing and best-selling ranges, such as Elle, are still relevant and so loved by our retailers, so it’s my job to bring newness to these collections of cards without losing the essence of what makes them ‘Belly Button’. We have brought 80 new designs in Elle!’’
ELLE is the signature card collection that has remained at the heart of Belly Button Designs throughout its 30-year history. It’s the iconic, best-selling range and long-time favourite with many independent retail customers.
After 30 years designing cards, Rachel decided to celebrate the company’s design heritage by looking back into the archive of the company,
and has launched Birdie, a new card range for 2025.
Birdie is a chirpy little range full of charm and sentiment, subtle in palette with highlights of gold foiling.
These 30 tweet little designs are beautifully embossed and complemented perfectly by metallic Kraft envelopes. They follow a family of adventurous little birds.
They are there to say happy birthday, congratulate, celebrate, wish you well and even to console. Delightful designs set to fly off the shelves for any card retailer.
The Birdie cards also inspired the new Signature gifting collection, which will be showcased exclusively at Spring Fair and coordinates perfectly with the cards. Bringing designs from cards straight onto beautiful giftware, it’s perfect for card and gifting retailers.
Another new range is the colourful new juvenile range called Jelly Button, which brings a fun, characterful new look for birthdays and ages.
There are also new additions to the beautiful Botanique range, which sits perfectly alongside Elle in size and finish.
Belly Button Designs endeavours to be a trail blazer in sustainability, and all of the card ranges and matching gift bags are fully recyclable and do not use any plastic packaging.
0161 902 0200
enquiries@bellybuttondesigns.com
www.bellybutton.gifts
