Bulldog Licensing, one of the leading agencies in Europe, has announced its appointment as licensing agent for Team GB
Team GB’s online store boasts big-selling items in sportswear, leisurewear and accessories, but as interest grows ahead of the summer Games in two years’ time, Bulldog and Team GB will work together to expand their offering across cards, stationery, calendars, homeware, gifting, novelties, sporting equipment and more.
Team GB’s mission is to unite and inspire the nation, and it does so by selecting the country’s finest athletes to compete in the Olympic sports at the greatest sporting competition in the world, the Olympic Games.
Team GB has partnered with Bulldog to create fresh momentum in the licensing sector ahead of the Los Angeles 2028 Olympic Games and beyond.
Team GB enjoyed a record-breaking Olympic Winter Games in Milano-Cortina earlier this year, and Bulldog will be working to ensure that the public’s love for the brand at Games-time is extended into year-round retail opportunities.
Amber Jeffries Keel, senior licensing and retail manager for Team GB, said: “We’re delighted to be working with Bulldog to expand and enhance the reach of the now iconic Team GB brand. We know that the public recognise and respect the extraordinary efforts of Team GB’s athletes and we want to be able to capitalise on that love and ensure everyone can show their support for the team through an increased licensed product offering.”
Bulldog MD Rob Corney added: “Team GB is the standard bearer for excellence in British sport and we are delighted to able to partner with them at this exciting time ahead of the Los Angeles 2028 Olympic Games. With that in mind, now is an ideal time to further grow the reach of the Team GB brand with a series of carefully chosen and appropriate licensees. And we’re ready. In fact, you could say that the Bulldog team plans to hit the ground running!”
