Toy specialist Playmobil is launching a card-plus-gift collection that combines occasion-led greeting cards with collectible Playmobil figures, transforming a traditional card into a keepsake gift
Available now, the collection pairs celebratory card designs with Playmobil figures across four key gifting occasions: Birthday, Good Luck, Love and New Baby. Each figure is designed to be kept long after the card has been received, creating a lasting reminder of the occasion while bringing additional value to the gifting experience.
Priced at £5.99, the range has been developed to appeal to adult shoppers, gift-givers and collectors looking for a more meaningful alternative to a traditional greeting card.
The new range marks a transformative move for Playmobil into the wider gifting category, opening up new ways for retailers to merchandise Playmobil across card, gifting, lifestyle and seasonal retail environments.
For toy retailers, the range creates a new entry point into lower-price gifting and seasonal add-on purchases, helping extend Playmobil beyond traditional toy purchases and into everyday celebrations. The new gifting format strengthens the offering for retailers with a category where shoppers increasingly seeking products that feel more personal, practical and giftable.
Jamie Dickinson, head of marketing at Playmobil, said: “Greeting cards are already part of so many of life’s celebrations, and we saw a clear opportunity to bring Playmobil’s play value and collectability into those moments. By combining a greeting card with an iconic Playmobil figure, we’ve created a distinctive product that sits between card and gift, offering shoppers for a personal and more affordable way to mark life’s big milestones and everyday occasions.”
