Independent UK greeting card brand lil wabbit will unveil a new licensed collection created in partnership with French textile artist Heknitt, celebrated online for his much-loved knitted frogs
Debuting at PG Live in London on June 2, the collection includes 25 designs across a mix of everyday and seasonal occasions, from birthdays through to Christmas.
Combining lil wabbit’s playful and contemporary aesthetic with Heknitt’s detailed knitted frog creations, the range offers retailers a fun and distinctive collection full of personality. The collaboration reflects both brands’ shared appreciation for creativity, animals and light-hearted design.
The partnership is lil wabbit’s second licensed collaboration as the company continues to expand its portfolio of artist-led collections for the UK greeting card market. Alongside the Heknitt launch, lil wabbit will also be introducing a new iron-on patch collection created with Australian pet brand Scouts Honour.
Georgi Doig, director of happiness at lil wabbit, said: “We’ve admired Eliott’s work for such a long time, so collaborating with him has been incredibly exciting for us. His frogs are full of charm and character, and translating them into greeting cards felt like a really natural fit with the lil wabbit style. It’s a collection we’re genuinely proud of.”
Heknitt has built a large international audience on Instagram, where his knitted frog creations have attracted close to 250,000 followers, alongside a successful online store dedicated to his work.
The collection will be showcased at PG Live, as well as later trade events including Harrogate Home & Gift and Top Drawer A/W.
