Lake District brand Herdy has partnered with publisher The Art File for an exclusive debut greeting card collection
In a leap that makes Herdy a national and international character brand, co-founders Diane and Spencer Hannah have also partnered with Quarto imprint Happy Yak for a worldwide children’s book series.
First launched in 2007, the character’s rapid retail expansion over the coming weeks will introduce Herdy and his smile to millions of families worldwide.
The range of 12 greeting cards was launched last week to trade buyers at Harrogate Home & Gift, and will be followed by the launch of its debut children’s book series in top bookstores around the world from 3 September.
The greeting cards all feature Herdy and are made to bring a smile on birthdays and other important days. Designed by The Art File’s creative team, Herdy will also be introducing a complementary giftware range that sits alongside the collection.
The upcoming global book launch also highlights the brand’s digital popularity, with more than 120,000 fans across its social media platforms. The three book titles – Goodnight Herdy, Herdy’s Fun Day and Out and About With Herdy – have been listed for pre-orders on Herdy.com, Amazon, Waterstones and Bookshop.org, with all leading book retailers stocking the titles ahead of its launch in September.
“The world needs cheering up right now, and Herdy is perfect for that. Herdy and The Art File are an incredible fit”
Ged Mace, MD, The Art File
Diane and Spencer established the Herdy character in 2007, basing the design on the Lake District’s iconic smiling Herdwick Sheep. Their cheerful character can be found on gifts, accessories and homewares with a simple mission to make people smile and has built a loyal following through its joyful designs, feel-good products and long-standing commitment to giving back to the Lake District and its communities.
Diane and Spencer said: “When we first designed Herdy 19 years ago, our character was inspired by the simple smile of the Herdwick Sheep that roam our Lake District fells and hills. But as love for Herdy grows, we’re recognising his personality can be a small joyful force for good in a world that sometimes feels hard.
“In itself, seeing Herdy leap from giftware onto global bookstore shelves and into card aisles is amazing after nearly two decades of work. But far more importantly than that, it’s another step for us as we bring the joy of Herdy’s smile to more families, friends and communities right across the globe.
“We’re incredibly proud and excited to see where Herdy’s smile can make a difference in the years ahead.”
Ged Mace, managing director of The Art File said: “The world needs cheering up right now, and Herdy is perfect for that. Herdy and The Art File are an incredible fit. We’re a premium independent publisher of award-winning contemporary greeting cards, gift wrap and stationery.
“Herdy is an established lifestyle brand with a growing reputation for spreading smiles, kindness and joyful moments with the friends, families and communities you love. Together, it feels like the perfect combination for a new greeting card collection.”
