Stand 3L30-M31
Museums & Galleries introduces show-goers to its new Emily Burningham licence
Museums & Galleries announces the launch of a new greeting card, stationery, and gift packaging licence with renowned British textile designer Emily Burningham.
Emily Burningham is a London-based design studio set up in Hampstead in 2007. Emily’s sophisticated designs explore the relationship between distinct eras of art and design, and draw influence from traditional wood-block printing techniques. Her designs have a graphic quality that is unmistakably her own.
Emily says: “Maybe designing is my salvation. I think the job of a designer is to try to lift the mood of people and bring happiness to their homes. If I can do that, then I’ve succeeded. It makes me happy to do that.”
M&G’s launch collection comprises a set of 16 embossed fine art cards on textured board, accompanied by discreetly and elegantly branded envelopes, all available from January 2025. A boutique Christmas collection of six embossed card packs is available for pre-order.
The launch gift packaging collection, also available from January, includes three sheet wrap designs, including one for men, and gift bags and gift tissue.
Imagery covers beach scenes and sailing, gardening and interiors, and wildlife, especially birds. One of Emily’s great strengths is her approach to florals – simultaneously free and naturalistic, but also sinuously decorative and effortlessly extending into repeat pattern. Emily says: “I just love flowers – they are so strong and beautiful and gentle at the same time! They are miraculous, all these colours, patterns… Think of fritillaries or tulips or pansies – simply extraordinary! We’d be a lot poorer without them; at least I wouldn’t want to be without them. They bring life to our life. There is simply nothing like watching something grow, bloom and blossom. They are an incredible life force, I think. And most look so beautiful. A home without plants – in whichever form – would be bland and is lacking something, in my mind. They bring life and energy. This balance between delicateness and strength is truly fascinating, I think.”
Ben Dorney, creative director of M&G, says: “We are long-time fans of Emily’s work, and so thrilled to now introduce her to M&G customers as an exclusive licence. The Emily Burningham brand is distinctive and stylish with Japanese-inspired simplicity and a unique palette. It sits at the crossroads between ‘cards & stationery’ and ‘home & interiors’ and we believe it will be a perfect fit for the growing range of M&G products across different categories.”
Sophie Bylina-Williams, M&G’s administration & relationships manager, adds: “Emily’s work achieves a marvellous, seemingly effortless synthesis of classic Englishness and refined modernity that retailers and customers respond to so well. We are delighted to add her to M&G’s array of talent.”
Emily concludes: “It has been a pleasure to work with the M&G team, who have reinterpreted some of our favourite classic designs and showcased some of the new additions, drawing out the essence of the EB collection with great success. I always hope that, through the designs we can share, some of the joy and inspiration we derive from interpreting the natural world.”
Museums & Galleries
01373 462165
sales@mgml.co.uk
www.emilyburningham.com
www.museumsgalleries.co.uk
