Stand B-A01
Fox Under The Moon will be bringing warmth, meaning and a fresh new direction to Harrogate, with the launch of a new Thoughtful Occasions greeting card collection
Created in response to growing customer demand, the range of 16 new cards marks an exciting evolution for Fox Under The Moon. The brand has become known for gentle storytelling, emotional honesty and comforting messages of hope, encouragement and support. This collection brings that same warmth and sincerity into more traditional card occasions, offering retailers a thoughtful alternative to conventional milestone cards.
The range includes designs for birthdays, new baby, engagement, new home, sympathy, friendship and love, each written with Fox Under The Moon’s distinctive voice. Rather than focusing only on the occasion itself, every card reflects the feelings behind it: the joy of a new beginning, the tenderness of love and friendship, the quiet comfort needed during loss, and the reassurance that someone is seen and valued.
The whimsical nature-inspired illustrations on the cards are taken from Stacey’s upcoming book, Finding Light in the Darkness, which will be published in September. The collection brings together emotional storytelling and classic card-sending moments, expanding Fox Under The Moon’s well-loved series of cards offering hope, encouragement and comfort to also include life’s milestone occasions.
For retailers, the range offers a natural way to bring the Fox Under The Moon sentiment into everyday occasions, while retaining the emotional depth that has helped the brand build such a loyal following. These are cards designed not simply to mark a date, but to create a genuine connection between sender and recipient. Many designs have the potential to become keepsakes, long after the occasion has passed.
Competition time
To celebrate the launch, Fox Under The Moon will be running a special competition at Home & Gift. Buyers are invited to visit stand B-A01 and guess which six cards from the Thoughtful Occasions range will become the bestsellers between launch and Christmas. The closest guess will win a £200 voucher to spend on the Fox Under The Moon range for their store, making it a fun way for retailers to explore the new collection in person.
Author and Fox Under The Moon founder Stacey McNeill says: “This year, the stand will act as something of a Fox Under The Moon brand hub. Alongside our own cards, books and gifts, visitors will be able to see the wonderful licensed giftware and jewellery collections created with Joe Davies Giftware, as well as the gorgeous greeting card series we have with The Art File.”
Stacey continues: “Showcasing these collaborations is especially exciting following Joe Davies’ recent win in the Best Branded and Licensed Gift category at the 2026 Gift of the Year Awards for our Fox Under The Moon range, which we were thrilled to bits to be a part of.”
The Joe Davies licensed collection has allowed Fox Under The Moon’s comforting messages and whimsical artwork to reach customers in new formats, from thoughtful gifts to jewellery pieces that carry the brand’s spirit of kindness, hope and connection.
“Home & Gift has always felt like a natural fit for Fox Under The Moon.” Stacey says. “Harrogate’s warm, thoughtful atmosphere creates the perfect setting for conversations with independent retailers who understand the value of products with heart and meaning. It is a place to reconnect with stockists, meet new buyers and introduce fresh collections at just the right point in the buying season.”
As customers continue to seek out cards and gifts that feel personal, sincere and emotionally resonant, Fox Under The Moon’s latest launch offers retailers a timely new addition. Thoughtful Occasions brings the brand’s gentle magic into the traditional card market, encouraging people to pause, reach out and say something that truly matters.
