Mystery Guides has been named the winner of the People’s Choice Award for Gift of the Year 2026, following a public vote and a special presentation at The Sundowners at this year’s Home & Gift Buyers’ Festival in Harrogate
The People’s Choice Award gives consumers, retailers, industry professionals and gift lovers the opportunity to have their say, celebrating the shortlisted products that captured the hearts and imaginations of the public. After receiving an incredible response from voters, over 60% of the votes cast Mystery Guides emerged as the clear favourite, demonstrating the strong appeal of its innovative and engaging product.
The award was presented during Home & Gift Harrogate at the first night’s Sundowners after the first day of trading.
Chris Workman, head of operations and events at The Home and Gift Association, said: “The People’s Choice Award is always a special moment because it reflects the voice of the public. Congratulations to Mystery Guides on this fantastic achievement. Their product clearly resonated with consumers and voters, and we are thrilled to see them recognised with this award at Home & Gift Harrogate.”
The Gift of the Year Awards, organised by The Home and Gift Association, celebrate the very best products from across the home and gift industry. The People’s Choice Award sits outside the judged categories, providing an opportunity for the general public and end consumer to champion the products that stand out to them most.
