Stand 3L30-M31, 3M34
Museums & Galleries brings new licences, including mouth artist Henry Fraser, whose designs reflect his love of nature and wildlife
The Museums & Galleries (M&G) team is looking forward to Spring Fair with a host of new licensed card ranges, refreshes and extensions, and new formats for 2026.
M&G’s headline new announcement is an exclusive signing of the highly lauded and loved printmaker and painter Angela Harding for greeting cards, notelets and Advent calendars. Angela Harding is a printmaker working from her rural studio in Rutland. Her works are inspired by her love of birds, animals and the beauty of the British countryside.
For several years now, M&G has produced gift packaging, tote bags, and gift and homewares items from Angela, so adding the greeting card licence seemed the obvious next step for both artist and M&G. Eddie Clarke, licensing manager at M&G, says: ‘’At M&G we specialise in licensing brands and building artist and designers’ brands, and an extended relationship with Angela just seemed like a great fit for us both at the perfect time. Ben Dorney, our creative director, and I have admired Angela’s work for over a decade, and her vote of confidence in M&G is very special to us. Particularly, we are thrilled to be publishing Angela’s first-ever fully-branded range of Christmas cards”.
The 24 fine art blank cards come in a square and a rectangular format, each with branded envelopes. There is also a selection of six die-cut cards and two notelet wallets. The Christmas collection contains 12 packs of eight, and a
large square theme box. In addition, M&G is publishing four of Angela’s die-cut Advent calendars.
M&G is also launching a giftware licence with Beatrix Potter’s Peter Rabbit – the first products are a small collection of the iconic and historic artworks on premium fine art cards (in M&G’s Illustrators range) and Christmas cards in January, with further launches of gift products following throughout 2026. This year marks the children’s classic’s 125th anniversary of its first publication, and the aim of the cards is to remain true to the artist’s original vision.
Also launching January 2026 is a curated fine art card range of the art of contemporary artist Henry Fraser. Henry is a mouth artist and inspirational author and speaker. Paralysed from the shoulders down after dislocating his neck in 2009, he now paints using only his mouth. He taught himself how to draw and paint with pencils and paint by attaching utensils to a mouth stick – reigniting his childhood love for art. He says: “Adversity has given me a gift”. There are 12 designs in the launch range, showcasing Henry’s love of nature and wildlife.
M&G’s prestigious national Museum licence, the V&A, benefits from a new side range, The Cabinet of Curiosities. The 15 small rectangular cards in this range comprise a carefully selected kaleidoscope of patterns, prints and colour from across the museum’s archives. Featuring intricate embossing and both blank and birthday designs, they make beautiful, tactile, sendable cards (SRP £3.10).
The Natural History Museum also has a new-look card range, focusing strongly on British coastal and countryside wildlife. Freshly styled in delicate pastels and stripes, the designs are presented in a smaller rectangle size with Kraft envelopes (SRP £2.83).
Finally, M&G’s art department has achieved a major overhaul of the company’s Relations, Birthday and Occasions range, with more than 100 new designs added at a variety of price points.
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