Roshah Designs received a positive response to its new Shelfies and Light Moments collections, launched at Autumn Fair as part of The Greetings Lab Designer Showcase
Founder and designer Robina Shah introduced the new ranges to buyers and visitors at the NEC Birmingham, with both concepts attracting attention throughout the show.
Shelfies brings a playful twist to traditional greetings cards, with character designs created to sit on the edge of a shelf, mantelpiece or desk. Light Moments features cut-out designs that can be illuminated from behind with an LED tealight, turning the card into a decorative keepsake.
Robina said: “The response genuinely exceeded my expectations. People were smiling at the Shelfies and interacting with them, while Light Moments created a completely different reaction – people stopped to look at the illuminated cards and could instantly see the emotional keepsake element.”
Following the successful launch, Roshah Designs is already developing new Shelfies characters and occasions for 2027, alongside an expanded Light Moments range.
