Pigment is turning up the humour with Kitchen, a new trend-led card collection designed to capture attention and drive impulse purchases
Unveiled this summer, Kitchen brings together independent artists, fresh studio artwork and treasures from Pigment’s design archive, combining them with authentic language and modern humour.
Created specifically for trend-conscious retail environments, the collection has been designed to make an immediate impact on the rack, with visually striking designs and relatable humour intended to encourage shoppers to stop, browse and buy.
The range combines fresh editorial with bestselling humour, offering cards suited to a variety of everyday gifting occasions.
Amy Thirkell, Head of Product at Pigment, said: “Whether it’s the perfect easy birthday send or a little addition to pair with a gift, Kitchen is designed for maximum impulse appeal. These are the kind of cards where shoppers find one for a friend – and simply can’t resist grabbing another.”
With its mix of contemporary design, independent creative talent and witty, relatable messaging, Kitchen taps into the growing appetite for greeting cards that feel fresh, distinctive and highly shareable.
For retailers, the collection is designed to work on the display, combining strong visual appeal with the kind of accessible humour that can turn a quick browse into an additional purchase.
