Spring Fair is gearing up for its 2027 edition with more than 200 new exhibitors confirmed, an expanding international presence and a programme of expert speakers designed to offer retailers fresh insight into the industry
Taking place at the NEC Birmingham from 7–10 February, the show will bring together more than 1,500 exhibitors and over 40,000 retail buyers across gift, home, fashion, greetings, beauty, licensing and lifestyle.
The new exhibitor line-up is up 16% on the same point last year, with particularly strong growth in the gift sector, where new businesses have increased by 78%. Among the newcomers are a number of names from the greetings and stationery sectors, including Hallmark Cards, EllaJo Studio, Studio Pri Art, Katie Leamon, Lydia. London and Pause & Write. Licensing additions include Pigment Productions and the Royal Horticultural Society.
Spring Fair is also seeing growth in its international community, with 20% more international brands and a 30% increase in new brands. Confirmed exhibitors include Legami, Kikkerland, Present Time, helen b and Estéban Paris Parfums, reflecting the breadth of product discovery on offer.
Alongside the show floor, the 2027 speaker programme will feature senior figures from across retail and business, including representatives from The Works, Hamleys, Cath Kidston, Aardman, Google and the Natural History Museum. Sessions will explore everything from the future of physical retail and creative collaborations to AI, licensing and consumer trends. All talks are included free with visitor registration.
New for 2027, curated destinations including The Gift Edit, The Design Edit, The Fashion Edit and The Conscious Fashion Edit will provide further opportunities for buyers to discover distinctive brands and emerging trends.
Spring Fair 2027 takes place at the NEC Birmingham from 7–10 February. To register, visit www.springfair.com.
