Spring Fair has launched a new campaign film for its 2027 ‘A Love Letter to Retail’ initiative, celebrating the people, relationships and experiences behind the retail industry
The film brings together voices from across the retail community, including representatives from Morleys Department Stores, Trotters, Barnbury and Daisy Home, who share what they love about working in retail – from discovering new products and the pace of the industry to customer relationships and the sense of community.
The campaign is now being opened up to the wider industry, with retailers, buyers, brands, suppliers and others invited to share their own ‘Love Letter to Retail’. Stories could celebrate a first retail job, a career-defining opportunity, a successful product, a valued supplier relationship or simply the reason someone continues to enjoy working in the sector.
Spring Fair says the campaign will continue in the run-up to and during the 2027 show, with stories, creative installations and immersive experiences planned across the event.
Spring Fair 2027 takes place at NEC Birmingham from 7–10th February.
Businesses and individuals can share their stories at www.springfair.com/your-love-letter-to-retail.
