Spring Fair, returning to the NEC Birmingham from February 1-4 2026, is set to deliver its most globally diverse edition yet, as the show experiences an unprecedented surge in international exhibitors and pavilion participation
Brands and trade associations from Europe, Asia, North America, and Australia are confirming in record numbers, reflecting renewed confidence in the UK market.
Spring Fair is seeing a significant rise in interest from European companies seeking to diversify their client base and re-engage with the UK market. Exhibitors from Spain, Germany, Italy, France and Sweden, many of whom had shifted focus after Brexit, are now returning with renewed energy and an array of innovative products. New exhibitors including Mc Hugs (Spain), Mandarina Socks (Spain), Barner Brands (Spain), Charly Therapy (Spain), Widmann (Italy), Gilde – Lighthouse (Germany), Ekadori Studio (France), Polyflame Europe (France), Mary’s (Poland), Top Brands (Netherlands), and OakiWay (Cyprus) illustrate the breadth of fresh European talent joining the show. This renewed European engagement is mirrored across other global regions, with Spring Fair seeing parallel growth from North America and beyond.
Building on this momentum in 2026, Spring Fair will also welcome a dedicated Canadian delegation supported by Craft Alliance Atlantic, marking a growing movement among Canadian brands to increase their global presence. First-time exhibitors include Red Canoe, Basic Spirit, Genius Premium Crafts, All For Knot Rope Weaving and Kuriosities.
As Bernard Burton, President of Craft Alliance noted: “This is an incredible opportunity to present quality artisan brands from Canada. Our brands are excited to be exhibiting in the UK for the first time. We are at a critical time in international trade and the true value of Canada–UK trade lies not in the products that cross the ocean, but in the partnership that bridges it.”
Alongside Canada, the US will bring a strong mix of lifestyle and gift brands to Spring Fair for the first time, including Fahlo, Squishable, Audion Corp, CARSON Optical Inc. and others, further strengthening transatlantic collaboration.
Beyond North America, the Asia-Pacific region is gaining prominence too. Australia continues to build its presence at the show, with new exhibitors such as Luvalot Clothing, Grubbybub, Thurlby Herb Farm, Wilderly, Jackie Brazil and Mama Movement, bringing a distinctive design voice to Fashion and Gift at Spring Fair.
Extending the Asia-Pacific presence further, a new cohort of Indonesian designers will be exhibiting within the Fashion & Lifestyle sector. Their debut marks a key step in transforming Fashion at Spring Fair into a more directional, trend-led showcase. The Indonesian collective will become the first international group to present on the show’s curated runway experiences, bringing contemporary design and craft innovation to UK buyers.
Spring Fair 2026 arrives at a pivotal moment as the India–UK Free Trade Agreement is expected to come into effect by mid-2026. Orders placed at the show for late-summer or early-autumn delivery will benefit from the elimination of 99% of tariffs, removing the current 12–15% import duties across many categories. This provides UK retailers with a meaningful cost advantage while increasing the attractiveness of Indian suppliers.
A substantial presence of Chinese exhibitors is anticipated across the show, with brands such as SOHO Cosmetics and Pantasy exhibiting for the first time. Many of China’s leading manufacturing companies will join the Source Home & Gift sector, now fully integrated within Spring Fair’s broader sourcing offer.
Nihat Berktas, head of international sSales for Spring Fair, said, “The landscape of global trade is evolving rapidly, and we look forward to announcing more international pavilions soon. The UK has always been open for business and has a strong, long-standing role in global trade. Our role is to support this by bringing an even wider range of global products to the doorstep of UK retailers. Exhibitors will also be able to connect with partners in the market, strengthening visibility and laying the foundation for growth in our market.”
Spring Fair will continue to expand its international development programme, with additional pavilions from Asia, Europe, and the Americas currently in discussion.
