The Giftware Association has announced the appointment of Holly Stafford Smith of GH Stafford to its National Committee
Bringing with her a wealth of experience from GH Stafford, a respected and longstanding business within the industry, Holly offers valuable insight into both heritage brand values and the ever-changing retail and wholesale landscape.
With a deep understanding of the challenges and opportunities faced by businesses today, Holly’s contribution will help shape key initiatives, support member engagement, and guide the Association’s strategic direction as it enters its next chapter.
Gemma Sault, MD at The Giftware Association, said: “We are thrilled to welcome Holly to our National Committee. Her industry knowledge, fresh perspective, and passion for the sector make her a fantastic addition. As we continue to champion our members and drive the industry forward, voices like Holly’s are absolutely essential.”
Holly Stafford Smith added: “I am joining The Giftware Association Committee to contribute the perspective of an SME importer and a fourth-generation family business that’s actively evolving. I’m keen to bring a practical, grounded voice to industry conversations and to learn from the rest of the committee in equal measure.”
The National Committee plays a crucial role in advising on industry priorities, shaping member services, and ensuring that The Giftware Association remains a relevant, inclusive, and forward-thinking organisation for its growing membership.
