The Giftware Association (GA) has today announced the launch of its new Home & Gift Industry Champions initiative, a forward-looking programme designed to bring together a select group of respected and engaged members to help shape the future of the UK’s home and giftware industry
Uniting trusted voices at a critical time
As the Home & Gift sector navigates economic pressures and an increasingly competitive marketplace, the importance of collaboration and shared insight has never been greater for our industry.
The Home & Gift Industry Champions initiative has been created to address this need, bringing together individuals whose experience, perspective and integrity can help inform meaningful decisions and strengthen the industry from within.
The carefully selected group will ensure that the real-world challenges and opportunities facing businesses are clearly understood and reflected in the conversations and initiatives that shape the sector.
The Industry Champions are not just figureheads. They will become trusted individuals who play a meaningful role in moving our industry forward through informed insight and advocacy.
The GA says that Champions will:
- Bring the voice of members directly into the heart of association discussions
- Help shape key priorities, initiatives and industry thinking
- Share insight on trends, challenges, and opportunities from across the sector
- Support and mentor peers, contributing to a more connected and collaborative community.
Delivering real value across the industry
The initiative is designed to deliver broader value to the entire Home & Gift community. By harnessing collective expertise, the programme will help:
- Strengthen industry representation at a strategic level
- Ensure GA initiatives are aligned with real member needs
- Foster greater collaboration and knowledge-sharing across the sector
- Build confidence and clarity during a period of ongoing change.
Insights gathered through the Champions via quarterly forums and ongoing engagement will help shape the association’s priorities and support the long-term growth and resilience of the industry.
The GA is seeking individuals who:
- Are deeply committed to the success of the home & gift industry
- Are respected by their peers and well-connected within their sector
- Bring valuable insight, experience, and perspective
- Are motivated to play an active role in shaping the future of the industry.
Importantly, the initiative is not defined by business size or profile, but by credibility, engagement, and willingness to contribute.
Gemma Sault, managing director of The GA, said: “Our industry is built on passionate and knowledgeable people who care deeply about its future. With the launch of our Home & Gift Industry Champions initiative, we are creating a space for those trusted voices to come together and help to guide our thinking and strengthen our community, and ensure we move forward with clarity and confidence.
“This is about meaningful influence bringing real experience into the conversations that shape our sector and ensuring our industry remains connected, representative, and future-ready.”
Get involved
Those wishing to be considered as a Home & Gift Industry Champion are invited to:
Register your interest via https://fs27.formsite.com/z9XWjT/ifg1bxdjsy/index
Deadline for submissions: June 22
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