Gift and greetings company Sprinkled With Magic is expanding its sales network across the UK and Ireland, and looking for experienced agents to join the team
Founded in 2020 by Larah Newton, Sprinkled with Magic creates greeting cards, keepsake gifts and personalised items designed to help people express feelings that are sometimes difficult to put into words. Every product is designed and produced in-house at the company’s Staffordshire studio, with a strong emphasis on emotional connection and meaningful gifting.
Building a strong UK sales team
To support its growing retailer base, Sprinkled with Magic has begun appointing experienced regional agents across the UK.
Trish Easter is representing the South West. She said: “I’m delighted to be part of the Sprinkled with Magic journey. It’s wonderful to represent a family-run British company creating such thoughtful, beautifully made products. The ranges really connect with customers and I’m looking forward to introducing them to retailers across my territory.”
Steve Davies covers Wales and Kate Newins is representing parts of the South East.
All three agents bring many years of experience within the greeting card and gift sector and are already looking forward to speaking with retailers about the brand’s growing ranges.
While the brand is actively recruiting additional agents nationwide, the focus is not simply on expanding numbers. Sprinkled with Magic is committed to supporting its agents to make the most of the opportunities available. Each territory already includes a base of existing retailers ordering from the brand, giving new agents a strong starting point from day one.
The company is particularly interested in speaking with agents who already represent complementary gift or greeting card ranges.
With much of the UK still open, the opportunity is available across territories not currently covered, as well as in Ireland where the brand has recently begun working with two retailers.
Agents interested in representing Sprinkled with Magic can contact:
Dan Newton at hello@sprinkledwithmagic.co.uk
New ranges
The company has recently launched several new ranges, expanding its offering and giving retailers more opportunities to build meaningful displays in store.
Many of these developments have come directly from conversations with stockists, with the team working closely with retailers to identify gaps and strengthen collections.
Further launches are already planned for later this year, including collaborations with illustrators that will bring fresh creative styles to the Sprinkled with Magic portfolio.
Retailers and agents will be able to see the ranges in person when the brand exhibits at Progressive Greetings Live this year.
